Interview between host Bryan Toepfer, AIA, NCARB, CAPM and Barbara White Bryson

11/26/21


Creating a Culture of Predictable Outcomes by Barbara White Bryson

Creating a Culture of Predictable Outcomes: How Leadership, Collaboration, and Decision-Making Drive Architecture and Construction (Routledge, 2020) demonstrates the importance of creating cultures in the design and construction industries grounded in sophisticated-caring leadership, high-performing collaborative teams, and master-level decision-making discipline, informed by values, to finally address massive inefficiencies, waste, and unpredictability.

Barbara White Bryson offers specific guidance to industry stakeholders to succeed in achieving project-related predictable outcomes by focusing on culture rather than process. This includes selecting the right team members by hiring and firing bravely, valuing psychological safety, leading with values, practicing respect and transparency, fostering empowerment to make decisions at the right level at the right time, and more.

This book is a must-read for design and construction professionals who want to finally understand how to set goals and meet those goals for their clients as well as for their teams.


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Bryan Toepfer, AIA, NCARB, CAPM
Bryan Toepfer, AIA, NCARB, CAPM

Bryan Toepfer is the Principal Architect and founder of TOEPFER Architecture, PLLC, an Architecture firm specializing in Residential Design, Construction and Virtual Reality modeling.

Taking his philosophy of the importance of education to heart, he guide clients through the process of Design and Construction with each project. He runs a blog titled “What the Hell is Architecture?” with the goal of sharing with others the many aspects of Architecture. He also coaches Intern Architects studying for their Architectural License exams, as well as teaching at a local University.

He lives in Rochester with his wife, Nicole and their son Finn, along with their dog and two cats.


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