Interview between host Bryan Toepfer, AIA, NCARB, CAPM and author Eric Reinholdt


Architect + Entrepreneur Volume 1 and Volume 2

Architect + Entrepreneur Volume 1

Part narrative, part business book; Architect + Entrepreneur is filled with contemporary, relevant, fresh tips and advice, from a seasoned professional architect building a new business. The guide advocates novel strategies and tools that merge entrepreneurship with the practice of architecture and interior design. The Problem: Embarking on a new business venture is intimidating; you have questions. But many of the resources available to help entrepreneur architects and interior designers start their design business lack timeliness and relevance. Most are geared toward building colossal firms like SOM and Gensler using outdated methods and old business models. If you’re an individual or small team contemplating starting a design business, this is your field guide; crafted to inspire action. The Solution: Using the lean startup methodology to create a minimum viable product, the handbook encourages successive small wins that support a broader vision enabling one to, “think big, start small, and learn fast.” It’s a unique take on design practice viewed through the lens of entrepreneurship and is designed to answer the questions all new business owners face, from the rote to the existential. Questions about: – Startup costs – Business models (old and new) – Marriage of business and design – Mindset – Branding & naming (exercises and ideas) – Internet marketing strategies – Passive income ideas – Setting your fee – Taxes – Standard Operating Procedures (SOPs) – Securing the work – Client relations – Software – Billing rates – Contracts Building a business isn’t a singular act; it’s a series of small steps. Using the outline found in Architect + Entrepreneur you can start today. The chapters are organized to guide you from idea to action. Rather than write a business plan you’ll be challenged to craft a brand and you’ll sell it using new technologies. Follow the guide sequentially and you’ll have both the tools and a profitable small business.

Architect + Entrepreneur Volume 2

Should the practice of architecture be constrained to one set model: a singular creative process between architect and client? Practice is evolving; the current tired models serve only a select few – wealthy individuals, big corporations, and big government. Architect + Entrepreneur Volume 2 challenges the foundations of traditional practice and asks: + In what ways can we hack our craft to serve both our personal lifestyle and our professional goals? + What if design practice capitalized on the architect’s drive to be creative and consumer buying culture in equal measure? + How can we turn our services into products? + How can young professionals compete in today’s marketplace leveraging the power of the Internet? Eric Reinholdt, founder of 30X40 Design Workshop describes in detail how his business model has evolved to leverage passive income producing products and offers a new paradigm for practice. It’s a manual of high-level strategies, field-tested tactics, and case studies showing how architects are reinventing practice in the 21st century. In this step-by-step manual you’ll discover: + How to develop multiple passive income streams for your business + How to work with only the clients best suited to your brand + Templates for innovative business models leveraging active and passive income streams + Case studies describing how founders and architects built six-figure incomes by developing products + How to leverage the Internet to convert visitors into customers (and clients) + Methodology for selling custom plans repeatedly + Why writing a book isn’t as difficult as you might think + Precise formula to earn your first $100 in passive income + How much you can earn from: affiliate relationships, advertising, and digital product development This manual provides a framework for young professionals to build passive revenue streams even before setting out on their own. Doing this builds wealth, professional freedom and increases the chances of success for nascent architecture businesses. It’s essential reading for any Architect + Entrepreneur.

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Bryan Toepfer, AIA, NCARB, CAPM
Bryan Toepfer, AIA, NCARB, CAPM

Bryan Toepfer is the Principal Architect and founder of TOEPFER Architecture, PLLC, an Architecture firm specializing in Residential Design, Construction and Virtual Reality modeling.

Taking his philosophy of the importance of education to heart, he guide clients through the process of Design and Construction with each project. He runs a blog titled “What the Hell is Architecture?” with the goal of sharing with others the many aspects of Architecture. He also coaches Intern Architects studying for their Architectural License exams, as well as teaches at a local University.

He lives in Rochester, New York with his wife, two dogs and two cats.

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